Director Window Design & Development / Amsterdam

Organisatie: PVH CORP
Locatie: Amsterdam
Functie: Director Window Design & Development
Vervaldatum: 05/07/2021
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Director Window Design & Development – Tommy Hilfiger Global

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward – for good.

Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric intimates brand. True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That’s the Power of Us. That’s the Power of PVH.

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world’s most recognised premium designer lifestyle groups and is recognised for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Department & Team

The Tommy Hilfiger global & PVH EMEA visual merchandising, display & windows department is a creative hub within omni-channel organisation. This department oversees the creative strategy, development, and execution of product presentation across Tommy Hilfiger global, Calvin Klein EMEA, and heritage brand and all points of sale. This includes full price retail stores, franchise locations, wholesale shop-in-shops, concession, and outlet channels. The Tommy Hilfiger global team sets global direction and works collaboratively with two other regional hubs in: New York and Hong Kong. To extend this outreach the team is set-up to also support the needs of local markets across Americas, EMEA, and Asia Pacific. This team works in parallel with the global marketing team on a 360 concept and consumer messaging approach. The Calvin Klein regional team collaborates with the New York global headquarters on adapted direction to support the EMEA business needs. This includes visual merchandising, campaign roll out, and display strategies across the region. This team works in collaboration with numerous functions across the omni-channel business as well as local markets. The team environment is collaborative, dynamic, innovative, resourceful, open and respectful.

The Tommy Hilfiger global & PVH EMEA visual merchandising, display & windows teams are responsible for creating and communicating all Visual Merchandising tools including all seasonal guidelines, principles, and training tools for all divisions across the Tommy Hilfiger global, Calvin Klein EMEA, and heritage brands. Tools that will help provide a look and feel that represent both brands and protects its core DNA and ensures that retail/franchise stores, shop-in-shops, and outlets are delivering premium consumer experience through dynamic product presentation. This is supported by strong collaboration with store concept & design, marketing, merchandising, markets and all areas of the omni-channel team to ensure that the omni-channel visual merchandising, display, and windows strategy, the countries and point of sale needs are met.

The Position

The Director, Windows Design & Development will report into the VP, Visual Merchandising Display & Windows, TH Global & PVH EMEA. Your main contribution is to drive the overall window design and development process for all consumer touch points of the Tommy Hilfiger brand. This includes window roll out across our own retail & wholesale channels as well as special window activation needs in our markets. Main responsibilities include managing the team responsible for windows creative concept design, planning, production, wholesale activation, and guideline development. In this role, you will manage the global team in Amsterdam as well as strong partnership on execution across our markets in EMEA Asia Pacific, and Americas. In parallel, this role also partners closely with the regional teams on setting premium global direction and deliver the following key objectives:

  • Deliver window guideline and tools for all product divisions within the TH global organisation for all businesses across retail and wholesale consumer touch points optimising brand awareness, traffic, sales and profit.
  • Create window guidelines that balances art and commerce, contributing to enhancing the consumer journey and brand experience increasing overall sales and brand impression.
  • Work in strong partnership across our global brand, creative services, design, merchandising, marketing, omni-channel, and market teams and lead the seasonal and non-seasonal global windows design & development strategy.
  • Key Responsibilities:

    Creative Responsibilities:

  • Drive and deliver the most creative and state of the art windows design: from campaigns and seasonal collections from concept through visualisation, delivery, and execution, with aim to enhancing the consumer experience and increasing brand awareness and overall sales per square meter
  • Deliver strong informative guidelines and tools that are understandable and easy to implement within all points of distribution including retail: full price and outlets, and wholesale consumer touch points.
  • Collaborate with visual merchandising team on seasonal and non-seasonal strategy bringing brand stories to life for all TH product groups
  • Collaborate closely with brand marketing, regional consumer journey/marketing teams, design, merchandising, store concept & design, store-development, and omni-channel teams to deliver inspirational seasonal concepts that support the overall brand and business needs
  • Drive and deliver special window concepts supporting all markets and local events including local festivities, activation, and holidays
  • Deliver strong windows strategy in collaboration with visual merchandising team maximising impact though window concepts and product presentation supported by mannequins and window design elements
  • Operational Responsibilities:

  • Drive the global windows strategy and calendar to deliver accurate and timely materials (ie: toolkits, renderings, production files, etc.) to our markets globally
  • Work cross functionally across departments to deliver annual, seasonal and non-seasonal guidelines including training tools and assets for global and regional kick-offs.
  • Drive innovation through process and manage the windows planning and production team on providing clear direction, budget direction and optimisation, guidance, feedback through consistent monitoring process to deliver the right window consumer experience within the right environment
  • Drive and manage the complete design and development process including prototyping, sampling, vendor briefings, and local production needs
  • Drive decisions through collaboration along with our finance, logistics, and procurement teams on maximising window budgets, fair supplier tender/briefings, and timely shipment procedures
  • Impact and drive windows sustainability strategy along with relevant colleagues within our circular business team, headquarters, as well as the markets to ensure targets are measured and met on a seasonal basis
  • Drive process collaboration by partnering closely with our regional teams: APAC, Americas and MEA+ and lead the local production process including concept approval, supplier briefings, and execution
  • Form strong partnerships across the organisation including global brand, creative services, design, merchandising, marketing, omni-channel, commercial and market teams to foster a consumer centric environment in regards to the development and execution excellence of all Tommy Hilfiger windows globally
  • The Ideal Candidate:

  • Minimum 7-10 years experience in VM/Design/Fashion management or similar role
  • A bachelor/ master’s degree in Fashion/Fine Arts/Retail Management or equivalent experience in digital communication/operations/fashion or retail management.
  • Strong balance of creative and commercial skills with a work history to support this focus
  • Management experience and track record of successful leadership
  • Strong organisational skills, ability of maintaining tight calendar and process management multiple priorities.
  • Able to manage creative processes while utilising good communication and interpersonal skills
  • Ability to interact with different global markets in a positive and constructive manner, change advocate
  • Commercial mentality, awareness of the financial and resource impact of decisions
  • Strong international experience, vendor relations, and production expertise
  • Broad experience in fashion retail and wholesale environment;
  • Affinity with the Brand; High taste level and obsession for high-quality execution and materials
  • Excellent command of the English language (written & spoken)
  • Ability to collaborate cross functionally with other departments including Global Marketing, Omnichannel management, Regional Teams, and Country teams.
  • Strong in developing and executing VM Concepts and Display concepts
  • Key competences:

  • Strong commercial and creative skills
  • Brand minded, ambassador of Tommy Hilfiger;
  • Strong and inspirational leadership capabilities; coach, delegate and follow-up with a good sense of people judgment
  • Strong communication and influencing and motivational skills
  • Change agent;
  • Effective problem solving skills; Experience in developing and implementing innovative solutions;
  • Able to drive decisions and influence in a matrix and cross-functional organisation
  • Good knowledge of MS office and Adobe programs
  • What You Can Expect from Us:

  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University 
  • An international environment which respects diversity, equality, and individuality 
  • A monthly Covid home- office budget
  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule 
  • A beautiful state-of-the-art Campus awaiting you upon our return to the office
  • Please include an up to date portfolio and motivational letter with your application. We would love to see your aesthetic as well how you commercially design to understand why this is THE role for you!

    PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation. 

    NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organisation.


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