Media Director / Houten

Organisatie: Publicis Health
Locatie: Houten
Functie: Media Director
Vervaldatum: 23/06/2021
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Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

We are built on the foundation of Trust, Talent, Transformation:

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

The  Media Director  defines team direction and ensures all initiatives are closely tied to clients’ business needs and strategic drivers. The Director provides functional management and leadership to a team of experienced media planners and provides strong cross-functional contribution. 

Key Responsibilities:

Knowledge:

  • Expertise in cross channel media tools and response forecasting

  • In-depth understanding and application of technical media concepts and principles 

  • Detailed understanding of the client’s business/marketing objectives and how media contributes to the overall business goals of the client 

  • Strong knowledge of external media marketplace 

  • Takes a holistic view of the client’s account 

  • Seen as “expert” by the client 

  • Ability to conceptualize, build, and implement new media systems 

  • Internal: Operations, Tactics and Strategy:

  • Ultimately responsible for flawless execution 

  • Communications: Owns and communicates to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Proactively partners with internal departments. Clear, concise written skills to effectively communicate story in a compelling fashion. Effective listening skills to react to and resolve issues, and identify opportunities 

  • Strategy: Lead efforts to define client’s media strategy (online and offline). Provides online and offline marketing expertise to clients. Contributes to strategy development across multiple cross-functional teams at PHCG. Alert to changes in the marketplace and adjusts strategy accordingly. Passionate leader of customer insight in client teams, peer groups and internal meetings 

  • Analysis: Drives media strategy and analysis, leads media recommendations, and reviews optimizations 

  • Financials: Owns the revenue & projections of the brand. Leads team in completing monthly staffing and revenue projections 

  • Execution and Process: Document and secure all contractual agreements and sign-offs with Clients including Addendums, IO term discussions, NDAs, TPAs, and MSAs. Strict adherence to AP processes. Plans and buys media as needed; may include direct account and client service responsibilities. Scopes and defines project parameters based upon campaign objectives 

  • Best practices: Proactively searches out best practices from around the network to strengthen the team’s delivery. Consistently strives to improve approach, methods and media capability deliverables 

  • Media’s role in PHCG and Agency: Clearly identifies Media’s role within the PHCG marketing process and articulates roles and responsibilities. Increases visibility of media expertise throughout agency; articulates department and PHCG views on customer segmentation, channel strategy, media strategy, tactics and execution 

  • New business: Sells services of Media capability in new business pitches to prospective clients. Begin to identify and implement ways to grow current client’s business. 

  • Demonstrates ability to work across all channels and multiple accounts 

  • Forms and maintains effective relationships with team, clients, and vendors 

  • Approaches brand from holistic media perspective. 

  • Integrates new technologies into client recommendations 

  • Recognized by other capabilities as effectively balancing client and PHCG team demands to deliver high-impact work on time, on budget 

  • Beginning to impact results beyond position and client responsibilities 

  • Managing and Leading Others:

  • Provides functional management and leadership to a team of experienced media planners. Provides strong cross-functional contribution. Serves as team leader. 

  • Manages a team to consistently, successfully deliver execution of complex programs 

  • Attains high level of: Ability to train and develop self and others; Delivering quality, actionable feedback; Goal and priority setting; Adaptable/flexible management style; High hiring standards. 

  • Resource Allocation: Successfully manages available staffing resources to project needs. Manages media staff, workflow and department capabilities.

  • Training: Demonstrated commitment to employee development including onboarding new employees, training, and mentoring. Train media planners on direct response and brand marketing. Shared learning of insight-driven work. Active participant in available mentorship programs. Develop and deliver on-boarding for new hires. Ability to teach mathematical and media concepts. 

  • Team Building: Strong team builder with client, media vendors and internal teams. Works cross-functionally. 

  • Leadership: Actively participates in formal development processes – performance management, goal setting, mid and end of year reviews, etc. Strong leadership and coaching to direct and indirect teams; Providing clear communication on business initiatives and client requests 

  • Effective listening skills to digest, process and guide strategy and problem resolution 

  • Takes accountability for one’s work as well as the work of the team. 

  • Demonstrated commitment to Company’s recruitment and interviewing efforts

  • Client Relationship: 

  • Owns the client relationship on assigned brands. 

  • Works closely with client to identify areas of opportunity for the business. 

  • Knows when to integrate agency products, such as Connections Planning into client business.

  • Builds negotiation strategies based on accountable performance.

  • Communication: Drives professional, impactful standards within team for all written and verbal contact with clients 

  • Demeanor and relationship: Consistently manages client and internal expectations without alienating either party 

  • Strategy: Deep understanding of client’s business goals and objectives and how media recommendations meet needs 

  • Vendors: Develop and maintain publisher relationships and partnership development. Point of escalation for vendor communications. Coordinates and works closely with key stakeholders; S&A, Technology, creative etc. to drive best media product.

  • Qualifications

  • Exhibits Integrity and Trust 

  • Exhibits Self Development 

  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback) 

  • Proven ability to lead people (mentoring and developing) and projects 

  • Thinks creatively 

  • Ability to anticipate problems before they happen 

  • Exhibits Integrity and Trust 

  • Exhibits Self Development 

  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback) 

  • Proven ability to lead people (mentoring and developing) and projects 

  • Thinks creatively 

  • Ability to anticipate problems before they happen 

  • Additional Information

    All your information will be kept confidential according to EEO guidelines.

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